B. Primary circulation A. break through the clutter typically found in newspapers. During her visit to a beauty salon, Lily browsed through Inner Beauty, a magazine dedicated to working women, while she was waiting at the reception. The rate of product usage in a geographical area can be calculated through the use of: Which of the following factors reduces the effectiveness of a media plan? D. lower selectivity. National advertisers in the automotive, tobacco, and pharmaceutical fields are liable to: B. E. overrun fold. E. combination, If a promoter of a boxing match wants to place an ad in the sports section of a newspaper, the promoter is likely to pay a(n) _____ rate. \quad\text{Preceding year-end}&38,029&\quad\text{Current year}&2,379\\ Which of the following is true of magazine advertising? All of the following statements are true, except: A) advertisers are ready to abandon traditional media, such as radio, television, magazines, and newspapers. The ad does not contain any margins and the chocolate swirl extends to the end of the page. d. Distribution. Magazines and newspapers allow the presentation of detailed information that can be processed at a reader's own pace. Solved 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 - Chegg C. demographic selectivity. _____ is a system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in systemized units. E. Special advertising. D. bleed page E. sticker. The company believes that the popularity and reputation of the magazine will enhance the image of its products. A. A. Rolex Watches runs a series of product ads in a popular magazine. A. D. Magazine blocks E. businesses do not have agricultural interests. Which of the following statements about magazines as an advertising medium is true? Trade newspapers A. multiplying the total number of primary readers by the pass-along readers. both I and II only 11 A. is no longer permissible due to the passage of recent anti-competition legislation. A. gatefolds C. agate line. ch 12 quiz.docx - 150/200 chapter 12 1. The NsDaily, a c. bleed pages Color ads are considered better suited for attracting and holding attention. They are useful for reaching general consumers of services. C. Tangential readership Low lead time C. They offer a potential for gaining prestige. The total audience, or readership, of a magazine can be calculated by: multiplying the readers per copy by the circulation of an average issue. Which of the following problems is a manager most likely to face if he uses sales as a measure of advertising effectiveness? Which of the following is a disadvantage inherent in advertising in magazines? Business publications are important to advertisers because: they provide an efficient way of reaching the specific types of individuals who constitute their target market. Which of the following is a characteristic of magazine-based advertising? 10 Hamburgers (per week) 8 B $ 4 2 02 4 lo 6 8 10 12 Magazines (per week) In the above figure, at the best affordable point, the marginal rate of substitution is Ltfen birini sein: O 2.5 of a hamburger per magazine. \text{Total liabilities:}&&\quad\text{Preceding year}&67,000\\ C. Preprinted insert The _____ stage in Russell Colley's hierarchical model of the communication process deals with getting the consumer to purchase the product. _____ are individuals who act as salespersons for a number of local stations and represent them in their dealings with national advertisers. E. advertising through magazines is less expensive than through broadcast media. Business publications are important to advertisers because: C. There has been a decline in magazine readership because magazines offer general . D. newspaper supplement. Which of the following is considered a primary benefit derived from using magazines as an advertising medium? Enter the email address you signed up with and we'll email you a reset link. Which of the following types of readership is illustrated in this scenario? Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called: Buying ad space in regional editions of national magazines: can reduce an advertiser's cost per thousand for reaching desired audiences. The primary advertising medium in terms of both ad revenue and number of advertisers are: Which of the following statements about magazines as an advertising medium is true? Price (dollars per dozen) 35 30 x 20 15 10 5 D 0 2 4 6 8 10 12 14 16 Quantity (dozens of roses per day In the above figure, a price of $35 per dozen roses would result in a so that the price of roses will Lutfen birini sein: O surplus; rise O shortage; fall O surplus; fall O shortage: rise. E. principal readership. B. trade They are generally purchased for both entertainment value and information. E. Lack of reader involvement. D. They offer greater selectivity in terms of demography and lifestyle to advertisers. D. farming is considered as a community service occupation. B. special-interest consumer magazines. E. Color ads are generally cheaper than black and white ads if they are placed on the front cover of a magazine. Paymentoflong-termdebtProceedsfromissuanceofcommonstock.Totalliabilities:Currentyear-endPrecedingyear-endTotalstockholdersequity:Currentyear-endPrecedingyear-endBorrowings$17,0758,41532,31138,02923,47514,0456,590DividendspaidNetsales:CurrentyearPrecedingyearNetincome:CurrentyearPrecedingyearOperatingincome:CurrentYearPrecedingyear$20580,00067,0002,3792,0074,8783,998. The clutter problem for a magazine increases with more ad pages adding to its success. C. Regional newspapers E. They are also known as national newspapers. . Generally, only sports and fitness magazines experience the problem of clutter. D. farming is considered as a community service occupation. D. Ink-jetting C. selective binding. In this scenario, the magazine would offer marketers greater _____ selectivity. A. Cross-media organizations Consumers are generally receptive to advertising in magazines because: ads provide additional information that may be of value in making a purchase decision. Magazine rates are primarily a function of: b. D. Limitations in pass-along readership (Round unit cost to three decimal places. Its market research has shown that there are a large number of competitive long-distance runners in the Pacific Northwest region of the United States. General business A. C. Publication verification networks 38.Business publications directed to wholesalers, dealers, distributors, and retailers are known as: A. special-interest consumer magazines. a. social selectivity When a newspaper offers no discounts for quantity or repeated space buys, it is using a(n) _____ structure. Raiment Inc. manufactures sewing machines. Advertisers of a fast-food restaurant want to achieve geographic selectivity in their magazine media schedule. Determine cost of goods sold during the period under a periodic inventory system using (a) the FIFO method, (b) the LIFO method, and (c) the average-cost method. It also features several advertisements for men's products such as watches, clothing, and grooming products. C. gatefold. It offers relatively lower reach and frequency than other media. E. Creative options in newspapers are extensive due to the simple black-and-white layout. The test can be used as part of the process of measuring effectiveness of each ad. Which of the following disadvantages of newspapers as an advertising medium should Pluto Inc. consider? B. B. gatefold. The reach and frequency of magazine advertisements are higher than advertisements through other media. The _____ is the market outside the city zone whose residents regularly trade with merchants within the city zone. Which of the following is a primary advantage of magazines? D. Creative flexibility E. larger reach. A. regional editions of general-interest magazines. Newspapers are primarily a local advertising medium for retail businesses but are also used by large national advertisers. The consumer maximizes utility by consuming at point A. II. B. special-interest papers. C. It tends to extend the prestige associated with the magazine to the product. The computer manufacturer would do best to use a(n) _____ appeal to announce the breakthrough. C. They offer high market penetration and coverage. B. Ltfen birini sein: O only! C. They are used exclusively by national advertisers. Which of the following statements is true of consumer magazines? D. It is used to market products but not services. Prepare the journal entries for (1) the bond issuance on December 31, 2018, (2) to record bond interest expense and discount amortization at June 30, 2019, and (3) to record bond interest expense and discount amortization at December 31, 2019. The agency has just been hired to develop a promotional campaign for a company that produces exercise videos for women. Health care publications targeted at specific streams such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as: alter the appearance and feel of a magazine and a reader's relationship to it. A. The marginal rate of substitution at point B and point A are equal because they are on the same budget line. A. craft Finn's Hallmark News, a weekly newspaper, specifically targets philatelists and contains material relating to philately, postal history, and other related information. E. special-audience newspapers. They do not suffer from clutter as most national newspapers have dedicated advertising sections. E. identify potential target markets. The column inch Circulation verification services are important to media planners because: they provide reliable figures regarding the size and distribution of a magazine's circulation. c. an insert D. overruns. This type of advertising is known as _____ advertising. D. The portfolio inch Newspapers targeted at various religious groups compose a large class of: Although not a category of newspapers per se, _____ are valuable to advertisers that want to use a newspaper yet get four-color reproduction quality in their ads. The content in an advertisement that emphasizes facts, learning, and the logic of persuasion makes use of a(n) _____ appeal. Greater frequency She sold the stock at$39.94 per share and paid a $39.95 sales commission. A. personalized advertising messages. This scenario is an illustration of a: alter the appearance and feel of a magazine and a reader's relationship to it. D. reduce overall costs of newspaper advertising. _____ offer advertisers an opportunity to buy space in a group of publications as a package deal. D. lower lead time. She saves every issue and often uses them as reference material. It refers to newspaper display advertising done by marketers of branded products. C. longer lead times. Magazines that are published for special-interest groups are targeting: The New Jersey Concord is a magazine that targets the members of various law enforcement agencies in the state of New York.
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